The documentary film Objectified, by Gary Hustwit examines the role of everyday objects in our daily lives and the people who design them. When we first pick up an object we may not think about how much thought and work was put into that product that we use on a daily base. There is a reason why products are made the way they are, and it is not only for the aesthetic appearance.
Charles Eames from the film Design Q&A quotes, “Design is a method of action. Design depends on constraints.” The action of designing depends on constraints. The constraints come from the context of where the design will be, how it will be used, what will it be used for. The consumer’s interaction with the design will develop a relationship that will determine advantages and disadvantages that designers must work with.
Objectified discusses the role of a designer using the method of design thinking. With the constraints in mind, designers must question what form the design take, considering the visual aspect; the color, texture, composition, etc. The form of the design must also be related to the content, questioning whether or not design effectively communicates the message. It is important that the design must be functional and meet the required needs of the people. It must create an environment where people understand the design and feel comfortable with it. What is good design?
Design is everywhere and we use designed products everyday in our daily lives. Design is ever changing and improving and it is also changing the way we live our lives. Gary Hustwit’s Objectified documentary film, demonstrates the importance of our interaction and relationship with design in society.
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